Focus on Le Touquet
In support of the airport management, Moove participates in the development strategy of Le Touquet airport by implementing various initiatives which aim to strengthen the attractiveness and accessibility of the airport, while meeting the specific needs of different customers.
Accessibility and Disenclavement: Moove is a crucial tool for opening up territories, facilitating access to tourist and business transport. By simplifying access, Moove enables Le Touquet Airport to become a viable and practical alternative to other forms of transport for business trips, attracting a high-value clientele.
"Moove's technology is part of the airport's expansion plan. It's an asset for promoting the benefits of business aviation," says Xavier Delattre, Operations Manager at Le Touquet Airport.
Development of Private and Business Aviation : One-third of the airport's traffic comes from business aviation. Moove is helping to resize the airport by offering shuttle flights as an alternative to commercial aviation from airports several hours away. This initiative meets the needs of a specific corporate clientele seeking more flexible and personalized travel options.
Partnership and Communication: The startup's technologies are integrated into communications and the development of strategic partnerships. Through municipal offices, Le Touquet Airport is strengthening its ties with the luxury hotel sector and local businesses. Regular meetings, such as bimonthly breakfasts with major hotels, allow for an assessment of customer needs and the adaptation of offerings accordingly.
Development of the Touristic Offer: By providing quantitative information and privileged relationships with airlines, local stakeholders can create specific tourism packages, such as golf offers that include transportation. These initiatives, currently being implemented, aim to attract a high-end tourist clientele by offering them integrated and simplified services.
Environmental Impact: Finally, Moove incorporates an environmental dimension into its strategy by transparently offering a CO2 comparator to holistically illustrate the impact of air travel, taking into account the benefits of direct flights and the optimization of empty legs.
This initiative raises customer awareness about the industry's challenges by indicating the most efficient aircraft and highlights the CSR strategy of Le Touquet Airport.
